After Kim Jong Un came to power, North Korea aggressively pursued the urban redevelopment of Pyongyang.
Against this backdrop, Kumrung Coffee Shop, a stylish café popular with affluent young people, opened in Pyongyang.
Korean Wave (Hallyu) culture also spread among young people. However, after the 2020 pandemic, North Korean authorities tightened restrictions, driven by the Kim Jong Un regime’s anxiety that South Korean culture was eroding the loyalty of the young.
As a result, it is unclear whether stylish coffee shops were able to stay in business.