Starbucks expanded into markets across Asia between approximately 1996 and 2000.

On this website, I have previously written about Starbucks’ entry into Japan in 1996 and its expansion into China and South Korea in 1999.

The first Starbucks store in Japan opened in Ginza in 1996

Shinsegae Group's Jeong Yongjin's Promotion of Starbucks in Korea

Starbucks, which spread café culture to China

In 1990s Taiwan, coffee culture came into full bloom. While low-priced chain coffee shops such as Doutor (羅多倫), Dante (丹堤), and Ikari (怡客) proliferated, there was also the spread of independent cafés with literary, musical, and countercultural leanings—concentrated in Taipei's student districts—along with the growing popularity of Italian-style coffee such as espresso, cappuccino, and caffè latte.

In 1976, Chiang Ching-kuo—who had succeeded his father Chiang Kai-shek as the President of Taiwan—completed the "Ten Major Construction Projects" of the 1970s and launched the even larger public works initiative known as the "Twelve Major Construction Projects" in 1980.

Until 1960s, under the one-party authoritarian regime of the Kuomintang led by Generalissimo Chiang Kai-shek, Taiwan achieved steady economic growth. This was bolstered by U.S. aid, as Taiwan served as a critical Cold War outpost against the Soviet Union and communist China.

Around 1960, when Astoria Coffee in Taipei's bookstore district became famous as a gathering spot for the publishing industry and writers of the era, specialized coffee shops began opening in Taipei's Ximending area.
Prominent among these were Fonda Coffee (Fong Da Coffee) and Nanmei Coffee, both located on Chengdu Road.

A Streetside Bookstall Sparks a Literary Haven

The End of the Japanese Colonial Era

Coffee Culture in Taiwan During the Late Qing Dynasty

In the mid-1800s, during the late Qing Dynasty, Chinese cities like Shanghai and Guangzhou were already thriving as trading ports and beginning to experience Western culture. This was due to their opening under the Treaty of Nanjing following the First Opium War (fought between Britain and the Qing Empire) in 1842.

In February 2017, Chinese Foreign Minister Wang Yi remarked that the coffee produced by Hougu Coffee, a rapidly growing domestic brand, was the most delicious in the world. In that same year, Luckin Coffee, a domestic cafe chain destined to become a major rival to Starbucks, was founded by Lu Zhengyao and Qian Zhiya. These two were executives at CAR Inc. (Shenzhou Zuche), a major car rental chain that had experienced rapid growth since 2010.

Hougu Coffee: Launched by a Leading Coffee Producer in Yunnan Province

Hongtian Industrial, a major coffee production enterprise in Yunnan Province, supplied coffee beans to Nestlé and Maxwell House—which entered China in the late 1980s—as well as Starbucks, which entered in the 1990s. The company grew rapidly alongside the expansion of these businesses. Around 2004, the company began researching and developing processed coffee products.