Specialty coffee businesses sprang up one after another in the 1990s, but the foundations for this began in the late 1960s.
At the time, commodity coffee was traded in containers, which contained burlap bags filled with coffee harvested from various growing regions.
The idea arose to see if these burlap bags could be sold individually,
or if small-lot burlap bags could be sold to small-scale roasters.
From the late 1960s, a wave of small-scale roasters began to open in the United States.
Peet's Coffee, founded in Berkeley, California in 1966,