BLUE BOTTLE COFFEE is said to be a third-wave coffee chain, but first, what exactly is the third wave?
First, there was the first wave and the second wave.
The first wave was the period when mass-produced coffee, as explained here, became cheaper and more widespread.
The second wave was the culture of enjoying Italian espresso-style coffee at cafes, such as Seattle-based cafe chains like Starbucks.
The third wave emphasizes specialty coffee.
Specialty coffee is high-quality beans. It is based on the idea of ​​valuing the producer's name and origin.

Coffee is a popular drink, but some people don't like it.

Some people say they don't like coffee because it's bitter.

Some people can't tolerate caffeine. For example, the activity of liver enzymes varies from person to person, and some people break down caffeine quickly and others slowly.

People who break down caffeine slowly can feel a strong sense of alertness, palpitations, and insomnia even with small amounts.

Caffeine also stimulates the secretion of cholesterol, making some people more susceptible to stomach upset and stomach pain.

Some people drink coffee at home instead of going to a coffee shop.

One reason may be that brewing coffee at home is cheaper than drinking it at a coffee shop. If you work from home, brewing coffee at home may be more efficient.

At home, you can drink it whenever you want without having to go out.

And if you're particular about your coffee, you can freely adjust the type of beans, roast level, grinding method, and brewing method.

Nowadays, there are many different coffee equipment available online, so you can brew coffee at home in a variety of ways.

Drinking coffee at a coffee shop is a common activity, as people often go to coffee shops or cafes to get out of the house and change their mood.

Coffee shops often use better beans and brew using better methods than those you can get at home, so you can enjoy coffee that you wouldn't normally get. They also have a stylish or retro atmosphere.

They're also used as social venues. If you're drinking alcohol, it's an izakaya, but if you're not, it's a coffee shop. They're perfect for meetings, dates, and conversations with friends.

Coffee is a popular drink. It's incredibly popular all over the world. Many people use it as a morning alarm clock, to refresh themselves between work or study, or as part of cafe culture.
In Japan, coffee is widely available at convenience stores, cafe chains, and specialty coffee shops.
Coffee has a rich aroma and a complex flavor that stimulates the brain, including bitterness, acidity, and rich sweetness.
This is why people drink coffee when they wake up in the morning or before work.