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The acquisition of Starbucks in 1987 was undertaken by Howard Schultz, the current CEO of Starbucks, in order to realize his vision of Italian-style espresso bar culture in the United States.
Schultz, a former Starbucks employee, was inspired by the local "bar" (stand-up cafe) culture during a business trip to Italy in 1983 and wanted to create a "third place" between home and work in the United States.

Italian restaurants began to gain popularity in the U.S. around 1970.
High-end restaurants in New York and chains like Old Spaghetti Factory and Spaghetti Warehouse became popular.
Originally, the U.S. was a multi-ethnic nation with a large Italian-American population. However, during this period, the number of Italian restaurant chains nationwide increased, spreading the habit of eating Italian food and experiencing Italian culture among other ethnicities.

Starbucks itself was founded in Seattle in 1971, but initially it was a specialty store selling roasted coffee beans and equipment, not a cafe chain serving espresso drinks. 

Around this time, dark roast coffee, like the Italian roast popular in Europe, was beginning to become popular, influenced by California's Peet's Coffee. 

However, espresso had yet to become widespread. 

Coffee was generally perceived as something to drink cheaply in large cups.

Before WWII in northern Italy, people have preferred espresso using dark roast coffee.
In the other side before 1960s in the US, people preferred light roasted coffee.
After the term when peet's coffee showed up in Carfornia, Italian Roast began to get popularity.
And then Starbucks make it gain major recognition in the US coffee market.

Starbucks' mermaid (siren) logo is often seen in office districts, department stores, shopping malls, and roadside locations.

It seems to be just as common as McDonald's.

Starbucks is the largest coffee chain in Japan, with 2,000 stores.

It opened in the summer of 1996 near the Matsuya department store in Tokyo's Ginza district.

The first Starbucks store

McDonald's also arrived in Japan in the summer of 1971, and its first store was also located in the Mitsukoshi department store in Ginza.