Around the time Portland, Stumptown, and Chicago's Intelligentsia were being established, the third wave of coffee was also emerging in Durham, North Carolina.
Counterculture Coffee is a specialty coffee roasting company based there. Since its founding in 1995, the company has been known for its commitment to education and sustainability. Operating as a wholesale-only roasting company with a nationwide network of training centers, it has become a leading brand in the US specialty coffee industry.