UCC canned coffee became famous nationwide at the 1970 Osaka Expo and was a huge hit.
The UCC Coffee with Milk from that time is still on sale today and is a symbolic UCC product.
As the name UCC Ueshima Coffee suggests, UCC was founded by Mr. Ueshima, and its origins date back to 1933 when Ueshima Tadao Shoten opened in Kobe.
It seems that it was common in 1933 for a store name to include the president's full name.