You may have come across Fair Trade certified coffee beans sold at mass retailers such as Starbucks, Tully's, Muji, and Ogawa Coffee.
How are these different from other beans?
First of all, fair trade means fair trade.
Behind fair trade is unfair trade.
The idea behind fair trade is to correct this unfair trade and make it fair trade.
The process from growing coffee to becoming a cup of coffee can be broadly divided into:
① Cultivating the coffee tree
② Refining
③ Packaging and shipping
④ Roasting
⑤ Extraction
Steps ... As a result, farmers no longer had access to income, and harsh working conditions and child labor became problems that became an international issue. In 1987, the European Fairtrade Association (EFTA) was founded, followed by the International Federation of Alternative Trade Organizations (IFAT) in 1989, and the International Fairtrade Labeling Organization (FLO) in 1997. In 2000, Starbucks began selling FLO-labeled fairtrade coffee in the United States. This coffee was first sold in Japan in the fall of 2002. About the launch of "Fairtrade Coffee," coffee that contributes to the farming areas, at Starbucks stores nationwide
This product was a major catalyst in introducing the concept of fairtrade products to Japan.
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