Coffee is sold in both whole beans and ground form.
Ground coffee is originally beans that have been ground up.
With beans, you buy them, then grind them into powder and brew them yourself to drink.
Why are some coffees sold as whole beans and others as ground?
Beans stay fresher longer. Ground coffee increases the surface area, oxidizing faster and losing flavor and aroma more quickly.
Whole beans, on the other hand, help preserve flavor and aroma for longer.
However, ground coffee has the advantage of being easier to drink, as it eliminates the need to grind the beans.
Beans require a coffee mill to grind the coffee, but this allows you to enjoy the aroma of freshly ground coffee, a taste like you'd get at a coffee shop, and the grind size of the beans can be adjusted to suit your brewing method.
On the other hand, people who aren't that particular often opt for coffee pre-packaged in powder or drip bags, with ground coffee being a better seller at supermarkets and mass retailers.
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