The acquisition of Starbucks in 1987 was undertaken by Howard Schultz, the current CEO of Starbucks, in order to realize his vision of Italian-style espresso bar culture in the United States.
Schultz, a former Starbucks employee, was inspired by the local "bar" (stand-up cafe) culture during a business trip to Italy in 1983 and wanted to create a "third place" between home and work in the United States.